After working in a ski shop, a sales role, and at one of the big four consultancies, Chris Reinking, co-founded Jabian, a management consultancy company. Having worked in a variety of environments, Chris has brought that diversity  to Jabian’s company culture; combining the best elements of each into one coherent culture. Attracting and retaining the best talent, collaboration, and continual improvement are just a few of the many attributes Chris has incorporated into the Jabian culture. Take an in-depth look at Jabian’s amazing company culture in this episode of the Epic Company Culture podcast.

Chris Reinking

Chris Reinking


Chris is known for solving complex business problems using a creative and analytical approach for breaking down issues and developing innovative business solutions. He specializes in Customer Strategy, Customer Experience, and CRM delivery. Additionally, he is considered a market leader in driving Operational Excellence through Process Optimization, defining and teaching organizations how to properly do Business Analysis, and helping clients deliver the highest quality through a focus on Quality Management and Demand Management.

Chris is heavily involved in the community through numerous organizations. He is involved with Conscious Capitalism and was recently the Chairman of the Board for TAG ED.

Chris holds a Bachelor of Arts in History with a minor in Economics from Davidson College. His liberal arts education provided him with the background needed to apply a holistic approach to solving the most difficult business problems. He is also a graduate of the Stagen Leadership Academy.

Jabian Consulting

Jabian Consulting

1117 Perimeter Center West Suite N400 Atlanta, Georgia

Jabian is a management and technology consultancy dedicated to helping our clients create and implement strategies to enhance business processes, develop human capital, and better align technology to their business needs. With offices in Atlanta and Dallas, Jabian’s local senior level consulting specialists apply deep industry expertise and proprietary methodologies to our clients’ top priority projects.

Our Culture

Jabian is a community-, career-, and client-focused organization. We value inclusion, teamwork, intellectual curiosity, and mutual support. While some companies are driven by metrics, we chose to be principle-driven and metrics-aware.

Our Purpose

To help our clients and colleagues pursue their greatest potential, make a meaningful difference, and enjoy the journey.

Our Firm

We are a legacy firm specializing in strategic management and technology consulting. We take an integrated approach to creating

and implementing strategies, enhancing business processes, developing human capital, and better aligning technology. 

Subscribe to the Show!

From the Podcast Booth:

Series Quick Links

Company Culture


Employee Retention

Culture Champions

Sales Culture

Team Building

Full Transcript

Welcome to the Epic Company Culture podcast, where your host, Josh Sweeney, will give you the business leaders, HR professionals and company culture aficionados, the knowledge you need to take your company culture to the next level.


Series: Culture Champions

Josh Sweeney: Hello fellow culturists, and welcome to the Epic Company Culture podcast. Before I get started, I’d like to thank Prototype Prime for this amazing podcasting space. Today is part of our culture champions series and we have Chris Reinking with Jabian, co-founder of Jabian here in the studio. Welcome.

Chris Reinking: Well, thank you very much for having me.

Josh Sweeney: Yeah, thanks for coming in. Tell us a little bit about yourself and about Jabian.

Introducing Marshall Mosher

Josh Sweeney: Awesome. How we’re going to take you down the human capital route today for sure and company culture. What about yourself? What’s your background, before Jabian. I know you’re a co-founder.

Chris Reinking: Yep.

Josh Sweeney: And then what was before that?  

Chris Reinking: Well, I came out of one of the big four consultancies. Prior to that, I was in sales and prior to that I ran a ski shop out west.

Josh Sweeney: Cool.

Chris Reinking: And was fly fishing guide so I’ve had a full spectrum of what I consider to be life experiences that have brought me to where I am right now.

Josh Sweeney: Yeah. I’ll have to maybe go back to being a guide in fly fishing some more hopefully.

Chris Reinking: Well I kind of leverage some of the same zen ness in my professional life right now.


The People and People Development

Josh Sweeney: Very cool. All right. So, since we’re starting back in fly fishing, sales, some other roles that you’re in, what were some things that you experienced around company culture in some of those organizations you were in that you just really loved and you wanted to carry forward when co-founding Jabian?

Chris Reinking: Well, an emphasis on people and people development. Having worked in such diverse environments, there was a lot to really take from in terms of things that I wanted to pull forward and things I wanted to leave behind. I have really formed the basis of my true professional career in very big, large scale international management consulting. That environment is very competitive it’s fun, it’s very energizing, but it is very competitive and it’s kind of one person wins.


Promotion Perspective to Advancement Perspective

And so there’s the concept of comparing one another and if you look from a promotion perspective, you look from an advancement perspective, there’s only so much room at the top, and so it becomes a very competitive environment. When founding Jabian that was one of the principles that we wanted to leave behind. Our mission was to attract and retain the absolute best of the best in our profession and instead of making it a very competitive culture, making it a collaborative culture where folks were able to work together to really achieve a different level of success.

That’s been something that I’m not sure I appreciated 13 years ago when we started, the importance of it, but it’s so foundational to who we are as a company. And subsequently the kind of partnerships that we’re able to offer to our clients, which that’s what we do for a living and really having a different culture and a different orientation has made it such a stronger environment for our folks to work in and for our clients to benefit from.

Career Progression

Josh Sweeney: Yeah. So I usually find that there’s a lot of similarities with people who worked in those big four because they work in those cultures so long and that carries on to other businesses. So I’m assuming you probably ended up hiring people from big four and other consulting firms. How did you deal with that challenge of having them make the shift? Right. Maybe they are high performing, they’re used to that for four or five, eight years and now they’re switching from competitive to collaborative. Did you have to deal with that?

Chris Reinking: Yeah, we do all the time. I mean there’s absolutely… We are very specific in our talent acquisition and our recruitment process but one of the first things I do when we have folks join the organization, I sit down and talk about the differences and talk about how it’s … That the high tides float all boats. And the fact that working together, it’s amazing to see what difference it can make as opposed to … We are very competitive but we’re internally competitive. We’re competitive against kind of the problems and challenges as opposed to one another. We do from time to time find that we have to interject and remind folks that, look, if we focus on doing what’s right for our communities and for our clients, then our own career progression continues on the pace that folks are used to coming out of the high-pressure consultancies.

Principled-driven and metric-supported

Josh Sweeney: What are some other ways that you reinforce that? Is that like, you have team goals and team bonuses so that you get people to collaborate and break down those barriers between each other. Is it mostly conversational, what are some of the strategies you’d like to use?

Chris Reinking: It’s interesting. We started the firm with 10 guiding principles and we have truly adopted the concept of being principled-driven and metric-supported. That is a difficult thing when either recruiting or when we go to new markets, folks want to ask about how many people we’re gonna hire, how much money we’re going to make. We judge our success off of our ability to live to our guiding principles and the business side and the economic side works. It actually works much better when we’ve … We’ve found that it works much better when we focus on the right things and focus on the people. As opposed to the scorecards or the metrics. We do have supporting metrics and we do have team bonuses and incentives, but we really go back to if we’re living to those guiding principles, the rest of the business works.


Sales culture: Individuality

Josh Sweeney: Got It. So you worked in some other companies, you decided to go from this highly competitive to more collaborative with launching Jabian. Then what are some other, is there another one that stands out where you’re like, “I just don’t want that to happen again,” that’s not a culture that maybe fit for you in the early days? Like before Jabian?

Chris Reinking: Yes, especially from a sales culture perspective. A lot of the sales culture is very driven off of individual performance and individual … The ability to impact your individual goals as opposed to really looking at what’s right for the clients or the customers. And so I do believe that … In large consulting and where we are within Jabian, really maintaining a laser focus on are you doing the right thing for the clients. As opposed to are you hitting your own targets or goals. Really makes a very big difference for us.


Sales culture: The Solutioners

Josh Sweeney: Yeah. ‘Cause I know a lot of companies, I mean they get over-zealous in the sales process. They push people into extra solutions, solutions that they’re not going to renew later. And then there’s also sales structures and comp structures that reinforce that. If you’re only getting paid for the first year then they drop off. It doesn’t affect them. So they don’t even get dinged on that bad behavior.

Chris Reinking: Exactly. And we don’t have sales folks, which is something that is very different in our industry. We have what we call, “solutioners” and those are the folks that really like to identify challenges and client problems and break those down. So we don’t have a traditional sales structure, a sales compensation model. We also don’t have defined partnerships, which a lot of folks in our industry will partner with software providers or other providers in the marketplace. That has a tendency to sway one’s ability to truly be impartial.

And so when we started Jabian, and although we were approached by a number of potential partners, we have always been absolutely true to the fact that we want to be 100% impartial and align to what our clients need the most, not what might generate the most revenue.

Relationship Focus

Josh Sweeney: Yeah. So you say you don’t have a sales team, you have these solutioners, but with that, what’s the sales process look like? Is it they’re going to networking events and they’re building these long term relationships? How does that look if you have a solutioner instead of a salesperson with your traditional traits and regimens?

Chris Reinking: Sure. Well, in strategic consulting, so in our marketplace, we have found that about 75 to 80% of our work comes out of deep relationships. These are folks that you’ve had to build trust over multiple years. So that’s really at the heart and soul of who we are and what we do. We do a lot of pro bono work in the community. We do a lot of work in both the philanthropic and the business side of the nonprofit world.

That’s an opportunity for us to give back. As I mentioned, our goal was always to attract and retain the best of the best and really put them on a different track and owning their careers. But part of that, when taking people off the road, it provides people an opportunity to focus in their markets and to be involved and to give back and to coach their kid’s teams or to be board members of nonprofits that they care deeply about. Those are things that when you travel all the time, you don’t get an opportunity to do.

Continual Learning

Josh Sweeney: Got It. So we talked about some things that you didn’t want to carry into Jabian. What were some experiences you had that was just really amazing, they were kind of pivotal for you and you said, “I want that in our company culture.”

Chris Reinking: Well, the biggest is the emphasis on continual learning and a continual improvement mindset. I think for the consulting services, we are challenged in staying ahead of a lot of our client challenges and markets move fast, businesses move fast. And so being able to really stay on the forefront of big trends and understanding what people are going to be tasked with next year, five years out, is a pretty daunting task. So it’s important for us to absolutely carry forward that continuous improvement mindset and a true of, of individualized learning. And being able to … We challenge people to identify what they’re passionate about professionally and give people an opportunity, we call them personal platforms. But give people an opportunity to really spin their cycles learning and growing in areas that they enjoy because that’s what makes a difference. If not, it’s just more of a job, whereas for us it’s an opportunity to grow and to identify your learning edges and to continually push forward so that we are on the forefront of what’s happening next.

Individualized Learning

Josh Sweeney: So what are your favorite methods for reinforcing that? Is it internal training programs, do you have a certain budget every year for each person to go to a conference or training? What kind of structure have you put around that to ensure that continuous learning is happening?

Chris Reinking: Yeah, we believe in kind of the 70/20/10 model of a lot of people’s individualized learning takes place by working with one another. And so we do have opportunities where we’ll take our talents to the nonprofit world and do pro bono work. And often times we’ll pair people who want to know about corporate strategy or want to refine their skills in corporate strategy. We’ll pair them with one of our folks that has deep expertise in that area. They’ll work together on a pro bono strategy for the technology community in Georgia, right?

That’s a great opportunity for folks to get that hands-on knowledge that comes through just working together. We also do have a lot of internal training. We leverage external training partners as well. We do have individualized budgets for folks that … It’s not a blanket, “Hey, we expect people to go out and spend an X amount for their professional development.” Instead what we do is we really focus on that concept of what do you want to be famous for? What are you passionate about? And if you want to continue learning either internally or externally, bring it forward and let’s talk it through and we’ll support people’s ability to go find what’s right for them as individuals in their own pursuits.


Self Development

Josh Sweeney: Yeah, I like what do you want to be famous for? What are you passionate about? Because in working with other clients in the past, I’ve seen, they want continuing education programs. So they say, “Well everybody go get this certification,” and the certification the company wanted or the company needed and then it falls apart and just doesn’t work out most of the time. So yeah, giving the people the individuality that they need to go out and find that passion, I’m sure has a huge impact.

Chris Reinking: Well, it sticks, right? It allows people to really do the kind of work and to develop themselves in areas that they want to be developed. As opposed to me telling them, “You know, you need to go get this certification.” Sure folks are going to attend, folks might put it into use and practice for a little while, but ultimately if it’s not aligned to what they’re looking for, then they’ll move past it. Whereas for us it’s very much the no, truly what do you want to be internally famous for and then externally famous in. And that level of development is just a very different thing than most people are used to.


Moving Forward

Josh Sweeney: Got It. So you mentioned staying ahead of the curve and everybody has to learn in such a way that they stay ahead of the curve of what your clients are going to need. What are you guys doing to spot those trends and disseminate that information? Because I know account-based marketing, ABM came on strong and fast. We adopted Traction from Gino Wickman and that seemed to come on like a storm. Once Google announced that they used OKR’s, a lot of people jump on the bandwagon. So how do you stay up to date and see what’s coming that you may have to implement it for a client in the future?

Traction by Gino Wickman

Chris Reinking: Yeah. To be honest, it’s a challenge, right? The movement in the market is so fast and so complex that we don’t position ourselves as individuals. It really is much more about how we have thought leaders that are continually writing, who are out publishing that are really thinking about how do I apply this? There’s the theoretical and then there’s a practical. We are much more of the practical application of our market. So much of that comes together with we know our clients, we know our challenges, which are all different based on each of our markets. But then when you start to identify those trends, you start to really think, well, what is it going to mean to our clients?

What is it literally going to mean and how do we move it forward? There’s big massive concepts that may take five years, 10 years to take hold. And so we’re really looking for the immediate application of some of these bigger trends to bring forward.


Pro Bono Work

Josh Sweeney: I would assume you would get a little bit more leeway in working with larger companies because a large brand is not going to just adopt the latest thing. It seems like smaller companies, a lot of technology companies are going to adopt those, flush them out and maybe that’s how you see them coming a little bit. But the bigger brand, that change management process that ships a little slower to turn so you get some time to see how would you apply that in a larger situation.

Chris Reinking: Right. Yeah. I think that’s very true. You see a lot of the bigger organizations that I’ll say have been bitten probably by early adoption of new technology or a new trend. And so you do … We spend a fair amount of time mentoring younger stage organizations. We have done a great deal of pro bono work around the investment infrastructure in our different markets. And that brings us to a lot of early-stage organizations that we are fortunate enough to be able to share some of our consulting experience just from a pure mentor and give back. But for us it does allow a degree of insight into, what are some of the edgy, high tech organizations that are moving very fast. What is the language they’re speaking? And what are the technology problems that they’re solving and how do we understand how to bring that to some of the larger scale enterprise organizations that we spend time with?


Adopting Newer Technology

Josh Sweeney: Yeah, I love the idea of the pro bono work as not only in a training methodology, but a give back because if I remember correctly, and hopefully they won’t hold me to this, but my understanding was like if you wanted to get into the Salesforce ecosystem. The easiest way, it’s like, “Oh, you want to do Salesforce consulting, you’ve got to get your first customer, you gotta learn Salesforce. It’s a huge platform in a huge stack and they would get all kinds of requests from nonprofits. So you would go do the work for a bunch of nonprofits and get to learn it and give back and be able to say, “Hey, I did these implementations.” So you build up the experience but everybody wins in that situation.

Chris Reinking: Absolutely.

Josh Sweeney: So it seems like you’ve parlayed a similar strategy or have a similar, actually you might have been doing it before Salesforce, they’re not that old either. From a company perspective. But sounds like there are some similarities there.

Chris Reinking: Yeah, it’s fun. We apply it to every element of our business. Same would be true for corporate strategy as you mentioned, platform adoption and newer technology adoption. But also how do you streamline organizations and a lot of what we do is beneficial to the markets that we serve, the nonprofit or the nonprofit business side of the markets that we serve. Just like it is to our clients and so you’re spot on. It really does make a difference in our ability to connect, in our ability to refine how we approach complex situations. And how we develop the next generation of practitioners for our particular areas of expertise.

10 Principles

Josh Sweeney: Very cool. So you mentioned earlier you have, do you still have 10 principles?

Chris Reinking: We do.

Josh Sweeney: Okay. What’s your favorite one?

Chris Reinking: That’s a hard one

Josh Sweeney: If you had to pick one.

Chris Reinking: Yeah, that’s a hard one. I’d have to say marathon, not a sprint.

Josh Sweeney: Okay.

Chris Reinking: The way that manifests itself is often times we’re challenged with, should we do this right now or should we take on this new challenge or this new piece of work? When you look at really what it means from a long-term perspective for our clients and our communities and the firm as a whole. Being able to play the long game and to think about … All businesses, there’s kind of the roller coaster effect. There’s high highs and low lows. The more you allow yourself to get caught up into that churn, the more difficult the management and the emotions are. And when we can just kind of take a long-term approach of we are going to make this successful. And I’ll use an example of when we decide to open a new market and a new office.

We take the long approach where a lot of advisors and friends would say, “Well you should go acquire a practice or a firm within that local market that has established relationships and it’s faster path to business development success.” Whereas we are very focused on what makes us unique and different, which is our culture and it’s our values and you can’t acquire that. And so we take the long view of, when we go into market, we understand where are the nonprofits that might need our help, right? How do we start to build brand internally so that we can recruit the right folks. And then ultimately once we have the right nucleus of skills and expertise, then we start thinking about business development, which is pretty much the opposite of the way most people approach new market development. To me that’s a marathon, not a sprint.



Challenges: Acquisition

Josh Sweeney: Yeah. I’ve been through a few mergers and acquisitions myself and on the receiving end of that. It’s pretty hard to acquire people that have the same culture as you.

Chris Reinking: Right.

Josh Sweeney: Then where you want, when you need it, businesses looking to be acquired. I mean all those factors come into play, so it makes it nearly impossible I would guess.

Chris Reinking: It’s certainly a challenge. We do a lot in the merger and acquisition space as well, not for our firm, but for our clients. That is always a big kind of red line up front. Any kind of merger integration or post-merger integration plan is the people side. And what do you want to be known for?

Challenges: Misalignment

Josh Sweeney: Yeah. So what are some of the struggles that you’ve seen from some of those M&A’s? I know being on the receiving end of a few of them, there are all kinds of challenges. Have you seen any specific yourself?

Chris Reinking: Yeah, I think everyone has its own set of challenges.

Josh Sweeney: Okay. Anyone that pops out for you?

Chris Reinking: The thing that always amazes me is the potential of misalignment between the set of activities that justify a merger and then the set of activities that make it successful. And so there’s always the due diligence, there’s always an investment thesis. But often times those teams or those individuals that have developed that thought leadership end up going to the next deal and aren’t the ones that are tasked with really recognizing the value. And so taking the value statements and weaving that into the post-merger integration plans becomes incredibly important. It’s … I forgot the exact stat, but over 70% of mergers don’t attain the value that they set out to attain. Right? That is just mind-boggling.


End State Goal

Josh Sweeney: Yeah. It sounds very similar to our earlier conversation around salespeople overselling and not having to be on the implementation. Right? They’re like, don’t confuse sales and implementation was what I always heard kind of cliché. It’s like that can lead to some seriously bad situations. I guess it’s almost the same in M&A, right? The people structuring the deal don’t have to deliver on those results. They’re onto the next one. So there’s no whole recourse going there or feedback, I guess.

Chris Reinking: Right. Well, and that’s … When we get involved that’s one of the stress areas up front is to say, “No.” It is incredibly important to make sure to propagate the value levers and really understand what that means to the full organization. Because ultimately recognizing the value that was structured in any kind of merger is the end state goal. And so being able to make sure that those individual value levers truly percolate throughout the entire integration plan, is something that we have found not enough organizations do, but yet that’s really the only way to be assured of reaching that value.  

People Development

 Josh Sweeney: Yeah. So as co-founder of Jabian, you’ve had this company for a long time. What do you find yourself doing and working on most on a daily basis now?

Chris Reinking: Really the people development. And so, so much … I always laugh at that, there’s innate complexity anytime there’s a lot of people, right? So when you set out to create a firm that takes highly talented people and puts them in a, what we call kind of a greenhouse for high performers and allows individuals to truly go through the kind of soul searching of, what is it I want to do? What do I want to be known for? How do I want to invest in myself? How do I want to give back to my community? It’s a lot of moving parts. And so being able to support each and every person in a unique and different way is something that I really enjoy. It does take a lot of time.  


People Portion

Josh Sweeney: What would you say is probably one of the most challenging parts of doing that?

Chris Reinking: Um … I guess developing people and working on that portion of the business, the people portion.

Chris Reinking: I believe that the uniqueness and the difference and what motivates and drives one person is different than what motivates and drives someone else. And so trying to account for a medium-sized organizational view of here are the kinds of programs, here are the kinds of investments we’re going to make. And recognizing that even investments are made for a … To account for the broadest set of people and making sure that we do that, but yet at the same time understand who doesn’t fit in that investment category and developing something unique and different for them.



Josh Sweeney: Yeah. I would suppose and I kind of portray that or have theorized that the future of a lot of the human capital management is individualization. Like how do you come up with, if you look historically it’s one plan for everybody? We’re in a roll out a personal development plan and then you leave people behind that don’t, aren’t heavy readers, don’t get into books and audiobooks and you’ve lost a set of people. You can pick up the subset but there’s really only … We found that there are 20 different motivators from a behavioral psychologist that if you cover those, you got the gamut. Where do you see it going in the future? Do you think it’s going to just be able to be more individualized because of technology and everything?

Chris Reinking: I think it will have to. I mean you kind of look back historically and you see the concept of command and control and a lot of the military denotation of how things should be run and how that permeated most large enterprise organizations. And then you recognize the change of demographics. You recognize that the workforce is very different today than it was 20 years ago, 30 years ago. Certainly 50 years ago. And the newest force in that change is pretty much mandating that there’s so much opportunity and they need to feel as if they have a home that represents who they are and what they want. I don’t think we’re going to see a kind of the big blanket, hey, these are the policies and procedures that are gonna work for everybody.

I think we’re going to have to be more flexible and we’re going to have to really account for the nuance difference of each and every individual.


Taking on the Challenge

Josh Sweeney: Got It. So last question of the day. What are you most looking forward to taking on as a challenge or enhancement to company culture at Jabian?

Chris Reinking: We are neck deep in our leadership development plan and program. I think that that’s a neat thing to be able to enable and to do. By our very nature, our folks are innate leaders. But when you look at how to build a structure that enables leaders of leaders, is a fun thing and fun challenge. That’s where we are right now. That’s what I’m really looking forward to.


Biggest Area of Improvement

Josh Sweeney: Yeah. What are you finding that is the biggest area for improvement, right? You have leaders leading leaders, you have high performing people that you’ve hired that have led for a long time. Is there a certain area where you’re just finding there’s an opportunity like better connecting with empathy or is there some sections where you’re just like, “You know, of all these leaders, there’s one thing we really are looking forward to working on.”

Chris Reinking: Yeah. And it’s something that hit me in the face when I started with this work and that’s the ability to focus.


The Lack of Connectedness

Josh Sweeney: Got It.

Chris Reinking: These supercomputers that we walk around within our pocket, it is amazing to see the implications, both good and bad, as to what that does to culture and focus and being present. For me personally, I have started weaving my phone in my office when I go to attend meetings. I recognize just the dependence and the wow, I feel out of place if I’m not checking my email all the time. And what that does is … It was really a lesson given to be by my sons. I came home from work and walked in and asked my oldest son how he’s doing, he said, “Shh. Can’t you tell I’m working?”

I said, oh boy, I know where this came. Right? And so just seeing that kind of behavior, and seeing how it permeates in office, an organization. And the lack of connectedness that comes when people want to check their email as opposed to having an in-person face to face conversation. A lot of our senior leadership meetings will now start with a, we’re going to be here, we’re going to be present, we’re going to close our laptops and we’re going to put the phones away. Because ultimately getting an opportunity to truly work in person for 30 minutes or an hour is so much more effective than that same amount of time trying to multitask and being distracted.



Josh Sweeney: Yeah, I think that’s amazing kind of share that you have there of high performing people, great experience, leaders leading other leaders and out of all of those things, focus kind of falls out of that. I know I’ve had multiple experiences. I was in a meeting the other day and I was doing the presentation and if I was presenting one of the people, one of the main people I was presenting to, was on their phone. But if they were talking, their phone was down. Then once I started talking, the phone would come back out.

The same thing, I’m in the entrepreneurial organization. I’m in the all the time on the podcast and our forum meetings with the … Our monthly forum meetings with the other entrepreneurs I meet with, a group of seven guys. It’s a no-tech meeting. You turn it on airplane mode. It’s not zero for four hours. Notebook, paper, pen. That’s all you’ve got. And we get a lot done during that so I love focus as the takeaway.

Chris Reinking: Yeah, I bet it feels refreshing when coming out of those four hours.

Josh Sweeney: well thank you so much for joining us today and all the great insights.

Chris Reinking: Well. Thank you for having me. I’ve enjoyed it. 




Thank you for tuning in to today’s episode of the Epic Company Culture podcast with Josh Sweeney. If you enjoyed this content, please subscribe on iTunes, SoundCloud, or Stitcher. For additional content and transcripts, visit Epicculture.co.

If you have questions or topics you’d like us to address or expand on, tweet us at Epiccultureone or email at podcast at epicculture.co.




Podcast Highlights and Resources


  • Emphasis on people and people development
  • If we focus on doing what’s right for our communities and for our clients, then our own career progression continues on the pace that folks are used to coming out of the high-pressure consultancies.
  • Strategic Consulting: 75 to 80% of our work comes out of deep relationships.
  • The biggest is the emphasis on continual learning and a continual improvement mindset.
  • We believe in kind of the 70/20/10 model of a lot of people’s individualized learning takes place by working with one another.
  • The uniqueness and the difference and what motivates and drives one person is different than what motivates and drives someone else

Traction: Get a Grip on Your Business

All entrepreneurs and business leaders face similar frustrations—personnel conflict, profit woes, and inadequate growth. Decisions never seem to get made, or, once made, fail to be properly implemented. But there is a solution. It’s not complicated or theoretical. Based on years of real-world implementation in more than 100 companies, the Entrepreneurial Operating System® is a practical method for achieving the business success you have always envisioned.

In Traction, you’ll learn the secrets of strengthening the six key components of your business. You’ll discover simple yet powerful ways to run your company that will give you and your leadership team more focus, more growth, and more enjoyment. Successful companies are applying Traction every day to run profitable, frustration-free businesses—and you can too.

For an illustrative, real-world lesson on how to apply Traction to your business, check out its companion book, Get A Grip.

Entrepreneur Organization

Company Culture Entrepreneurs Organization

The Entrepreneurs’ Organization (EO) is a Global business network of 13,000+ leading entrepreneurs in 185 chapters and 58 countries. Founded in 1987 by a group of young entrepreneurs, EO enables business owners to learn from each other, leading to greater business success and an enriched personal life.

We educate, we transform, we inspire and we offer invaluable resources in the form of global events, leadership-development programs, an online entrepreneur forum and executive education opportunities, among other offerings designed for personal and professional growth.

At its core, EO is a collection of like-minded entrepreneurs focused on business growth, personal development and community engagement. In addition to our mission, vision and core values, our global makeup is comprised of nearly 13,000+ individual member stories.

Prototype Prime

Prototype Prime is a 501(c)3 non-profit incubator focused on early stage software and hardware technology startups. Our mission is to provide startup companies with the support they need to launch & scale.

Funded by the City of Peachtree Corners Prototype Prime is a regional affiliate of the Advanced Technology Development Center (ATDC) at Georgia Tech, and is located just 30 minutes north of Atlanta.

Our suburban location within a 500-acre commercial office park, adjacent to a custom- built intelligent mobility test and demonstration track, is the ideal place to envision what smart cities of the future will look like.